We’ve optimized over +1000 dating profiles for our clients, and have learned so much we could probably write a book about it. This checklist is a condensed version of what we give our clients, and covers 6 important steps to building a high-performance dating profile.

<aside> 💡 We’ve condensed each section into a few key points to keep this short. Want to dig deeper? Check out our 📸 Shoot Prep Guide and 📝 Implementation Guide.

</aside>

1. Which apps should you focus on? 🎯

If you’re in a smaller city/town, we recommend Tinder as it will have the largest user-base by far. Tinder also has the most bots and fake accounts though, and since there’s so many people using it it means you have a lot more competition.

If you’re in a major city, we recommend Bumble or Hinge as the quality of matches will be higher overall. If you’re serious about finding a LTR (long-term relationship), consider Hinge as the barrier for entry is higher, so there’s less volume overall but higher intent to match.

• Tinder: Match quality varies, highest volume (by far), most features, has bots
• Bumble: Higher quality matches, medium volume, women message first
• Hinge: Best quality matches, lower volume overall
• Match.com: Best for serious relationships, more effort to build profiles

⚡️ Action Items

• [ ] Create accounts on Tinder, Bumble, Hinge and Match.com

2. Utilize all of these features on your profile. ⚡️

All of the apps work algorithmically, which means they want to show their users people who they think are the highest quality matches. Most people only fill out their bio and add a few photos to their profile. We suggest filling out every field and enabling every feature, which communicates to the algorithm that you’re a power-user.